Position Openings

We're now taking applications for Independent Sales Rep positions for the Rome outdoor cookware line (not garden products) in the following territories:

Southwest: California/Arizona/New Mexico/Nevada

Southeast: All of the southeast is open and parts of the Mid-Atlantic. We will look at large groups that cover the whole territory as well as breaking up the states into several territories. It all depends on territory strengths of the right candidates

The applicant should have extensive & active experience in the outdoor industry and have complementary hardgood lines to Rome cookware & accessories. A deep knowledge of various retail channels in the territory is a must.

Accounts called on include independent outdoor retailers, regional sporting good chains, distributors, general stores, RV dealers, campgrounds & resorts. Mail order/dot com may be available to the rep on a case by case basis.

Ideally, positions will be filled by Outdoor Retailer Summer Market.

Interested applicants should contact Michael O'Russa, (michael at romeindustries.com)

Camping Life 2010 Gear Guide

Just received Camping Life magazine's annual "Gear Guide" and was very pleased to see that both our Marshmallow Tree and Kebab'n Grill made the cut.

The Kebab'n Grill is new for 2010 and it's a beauty for those that want to bring a grill that uses charcoal or wood to a picnic or camping trip. Portable gas/fuel grills have their place, but there's something to be said for cooking over a flame made by briquets.

Our folding grill converts from a traditional grill with a grid to a kebab grill and comes with 6 kebab skewers. Packs in a storage case to 10.5" x 16" x 2.25".

Rome Sundial & Base Special

The #B25 Combo Promotion

Here’s the skinny –

Buy 1 #2308 Solid Brass Grow Old With Me Sundial & 1 #2316 Solid Brass Cherub Sundial at regular wholesale and receive 1 #B25 Set of 2 Wire Frame Pedestals For Free.

We only have 100 Sets to sell and when they’re gone, they’re gone.

Special Notes -

- Limit of 5 dial & base combos per account

- No product substitutions

- Use code B25Combo when ordering

- Orders must be for asap shipping

- Regular minimum order of $125 has been waived for this promo

- Net 30 terms if already established or AMEX/VISA/MAST/DISC
This is a Wholesale Only Promotion

Log in to the dealer area for info on this Special Sundial & Base Promotion.

New Outdoor Rep For Michigan & Indiana

Madison, WI – Outdoor cookware manufacturer, Rome Industries, Inc. is pleased to announce the addition of Marc Nigg to their roster of independent reps for the outdoor sports industry. Marc will be joining forces with longtime Rome rep, Don Schuller in the great lake states with a primary focus on accounts in Michigan and Indiana.

Based in Ann Arbor, Michigan, Marc comes to Rome with over 20 years in the outdoor industry and is an avid camper, hiker and alpine and nordic skier. Some of the other lines represented by Marc include Chinook, Manzella and Terramar.

A family business since 1964, Rome Industries, Inc. is known for their niche selection of unique and fun campfire products such as Pie Irons and marshmallow roasting forks.

download press release

Rome Teams With Nielsen Outdoor To Broaden European Distribution

Madison, WI - Family camping cookware manufacturer, Rome Industries has reached a European distribution agreement with the Danish manufacturing company, Nielsen Outdoor Solutions. With an offering of Danish designed firepits, grills and smokers, Nielsen Outdoor Solutions currently reaches a diverse account base of European dealers in the outdoor and bbq market. Combined with Rome’s classic cast iron Pie Iron sandwich cookers, roasting forks and grilling accessories, the two companies offer European dealers a complete package for open fire cooking and relaxation.

Distribution territory of the Rome brand of products by Nielsen includes all of Scandinavia and Europe excluding the Benelux countries, UK and Ireland which are distributed by Qvist Cookware & Grakka Ltd, respectively. Prior to this agreement, Rome cookware was distributed in Scandinavia and Germany by Danish Outdoor. Managing director of Danish Outdoor, Jacob Andersen will be employed by Nielsen Outdoor Solutions as an advisor and strategist of the Rome program.

Michael O’Russa, Rome’s director of sales and marketing says “Jacob has developed a robust dealer network for Rome in Scandinavia over the past few years and I’m thrilled that he will be working closely with Nielsen Outdoor as we introduce our unique range of outdoor cookware to the rest of Europe. “

A family run business since 1964, Peoria IL based Rome Industries is best known for their wide selection of fun & original cookware for open fire use.

For more information contact:
Rome Industries, Inc. (800) 818-7603, www.romeindustries.com.
Nielsen Outdoor Solutions 45 70 20 76 74, www.baal-grill.eu/
Download press release














Rome products in the Nielsen booth at the recent Spoga show in Germany

ACE Hardware

Wednesday, October 21st is ACE Hardware Day at AmericasMart in Atlanta. if you're an Ace dealer, stop by our showroom and check out our unique line of outdoor cookware and distinctive garden decor.

As an Ace drop ship vendor, all orders written in the Rome showroom will receive exclusive booking specials.

Showroom Location:
TheGardens
Building 2 West Wing, 9th floor
#B-54

You may also place your order with our sales rep group, Total Marketing at:
tel 800-323-0780
fax 800-852-8916
TeamTotal
AmericasMart

and let's not forget simplicity

I just finished reading this gem of a piece by Iconoclast's Nissa Hanna on the value of both visual and emotional simplicity in today's market.

Last month, while browsing the booths at the International Home and Housewares Show, I noticed a strong theme: simplicity.

Spotted on the showroom floor: Sagafrom's minimalist self-watering plant container; Simple Human's shower dispensers, which edit the visual clutter of personal care products (and their packaging); and tabletop trends kickin' it earthenware-style with rustic and raw designs.

In this economy, is it any surprise that consumers are craving a redirect to simplicity? A recent survey by Euro RSCG found that shopper mindsets in the U.S., U.K. and France are shifting to a desire for "voluntary simplicity" (Financial Times 4.8.09). Whether personal bank accounts are affected or not, there's a sense that the accumulation of stuff is part of what got us into this mess.

Luckily, simplicity is a value that can be telegraphed to multiple marketing opportunities, whether product design, packaging or positioning. To start, offer the consumer an escape — mentally, emotionally, physically, visually — from the disorder of the economic downturn.

I often think of Rome cookware as having just the right amount of simplicity to make the products easy for anyone to use, yet with enough twists to the designs to keep them interesting and unique. That's probably one of the real appeals to our line and a key areas of continuity for what we're doing.

Iconoculture, Inc.