Tuesday, April 14, 2009

Staycation 2.0

While it would be crazy talk to say that the economy is buzzing along, it does seem like the few bright spots are in the outdoor industry. All signs indicate that staycation 2.0 is on it's way. Remember, the staycation is not just the backyard, it's local & state parks and visits within a day's drive. Campground pre-bookings are up all over the country & camping product sales are holding their own so far.

"Chain Stores Ring Up Early Camping Sales

Chain stores brought in $99M, down 17% in units and 18% in dollars from last February. As in specialty stores, nearly every category declined this month, with apparel categories falling the hardest. Positively, sales growth came out of water bottles, recreation tents, rectangular sleeping bags, camp cookware, water purification and hiking boots, suggesting that camping and outdoor vacations continue to resonate with cash-strapped consumers in early 2009."
source: Outdoor Industry Association

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